Kr$na released his latest single Say My Name on Monday, Sept. 14th where he provokes Muhfaad and Emiway to ‘say his name’ instead of sneak dissing him. This song is not just a battle rap reply to his competitors but it also highlights Kr$na’s acumen and his smarts in the rap business.
Kr$na might just be the key for Desi Hip Hop to gain international recognition. There is one simple reason for this: Kr$na can rap bilingually. Apart from Brodha V, he is the only mainstream rapper that uses complex rhyme schemes while rapping in English. Most importantly he makes sense!
Emiway too has previously rapped in English and has impressive collaborations with western artists like Dax and Macklemore. He does have a unique voice and sound but he still cannot appeal to western audiences as there is still a language barrier. Moreover, when he tries to rap in English it sounds like syllables are thrown around to make rhymes work just for the sake of rhyming. It sounds completely non-sensical and lazy.
Kr$na on the other hand did something revolutionary in Desi Hip Hop. He released Say My Name in both languages, Hindi and English. He is aware of the advantage he has over his peers and by creating two versions of the same song, he opened himself up to a much wider audience. Subsequently, highly acclaimed Youtube reactors like No Life Shaq and Scru Face Jean took notice of this English version and made reactions to it. With this, Kr$na has tapped into a whole new audience. He is now seen by the same people who watch reaction videos of songs by Eminem, Royce da 5’9, Yelawolf, Jay-Z etc. To some degree, he has gone beyond the Desi hip hop scene and is competing in the international arena. It is needless to say that this was just pure marketing genius.
I for one believe that this is a well-thought-of chess move on Kr$na’s part and by doing this he sets himself apart from his competition.
Tell me what you think in the comment section below, can Kr$na get international recognition for Desi Hip Hop ?